Package Design Examples

We were interested in using pattern or colour to convey a sense of the taste and the flavours without showing the actual ingredients on the packaging as in our case it would turn a lot of people off. Or would it? Maybe an image of the ingredients is necessary in order to attract people to the product? We are not hiding anything about the flavours and customers are going to see what flavour it is before they buy it anyway. Maybe the easiest way to get customers attention is through the shock of seeing these ingredients together, the customers that don’t buy it when they see the images were never going to buy it when they read what flavour it was anyway, at least this way we draw a much larger audience. Maybe shock is the key in the package design.

A definite tension in the design of our package would be getting the right balance between looking ‘shocking’ and ‘exciting’ but also looking sophisticated to our target audience. The package has a real threat of looking too youthful and appeal more too kids if there is a too overpowering sense of excitement.

Kettle Chips – I like how the package gets across sophistication really well while still having a strong homemade element to it. The simple colour coding is also an effective technique. It also seems to have an element of excitement, through the colour choices and the hint of life in the font, it really makes the package start to talk.

Wonka Ice Cream – I really like the idea of using the images of the ingredients in a pattern rather than just sitting there. The use of pattern in the background is really effective at bringing Wonka’s crazy reputation to the package, along with obviously the upside down tub design.

La Strada Ice Cream – What attracted me to this set of packages was the interesting use of pattern in place of images of the ingredients. The colours and shapes of the pattern get across the flavor and taste really well so that it doesn’t need to be spelt out to you.

Starbucks Ice Cream – This is extremely similar to the last example except I thought the pattern on these ones were interesting as they are definitely a lot more exciting and it is interesting, how just by use of colour, the packaging gets across different flavours with the same pattern.

Cadbury Marvelous Creations Chocolate – I like how the packaging has a definite circus theme to it in order to get across this almost freak show of craziness in flavours and shapes of the chocolate. The circus theme is really quite effective and is reinforced by the circus-like font choice and the stripe background design.

Griffins Collision Biscuits – I thought it was interesting how the package design of this biscuit range is completely different from the television ads. The ads show a proper ‘collision’ of two different biscuits to create a new one. The package however shows a biscuit and infers that two have come together to create it but in a very subdued, quiet way, not exciting at all for a ‘collision.’

Karma Cola – I liked the incorporation of the coming together/working together of the two different sides into the logo and how simple it really is to translate this to packaging.