BIG IDEA
[We found that through continuing research
our idea of a balance of health and indulgence was boring and people aren’t
buying biscuits for health so it wouldn’t make as much impact. We stuck with
the idea of balance as it responds to the macro trend but reworked what was
being balanced. The idea is also a lot more refined as we now have a greater
understanding of our product.]
With the increasing business of life these
days people are searching for balance; in work, health, study, socializing etc.
Our product targets this search for balance by providing a biscuit with strange
ingredients that come together in the perfect crazy balance. The flavours are
so intriguing that you have to try them yourself.
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