Developments after the trend change to Foodies and the brand name of Crafties. The reason why we change the trend was because it better fit the description of the idea we were after, and we were getting stuck within the design area to show balance. Another reason is because biscuits are looked at to be a treat anyway, there are healthy biscuits but the only reason someone would buy them is because they are yum. We choose the name 'Crafties' because we are also choosing to go along with the craft trend, Crafties being a combination of craft and cookies (obviously). This better suits our trend and is leading us to a more up-market product, that targets a business class.
We gained some feedback and found that our hirachy was important to consider, also that the design on the whole was missing something and seemed a little empty. It was also hard to differentiate that it was actually a biscuit brand from a glance, and more a chip packet.
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