BIG IDEA
[We found that our original big idea wasn’t
refined enough and was trying to respond to too many ideas. We have managed to
rethink and refine our idea into something simpler.]
With the increasing business of life these
days people are searching for balance; in work, health, study, socializing etc.
Our product responds to this trend by providing a biscuit that not only
provides a health aspect, to energise you and keep you going throughout the
day, but an indulgence element as well to provide a treat which you can’t feel
guilty about having.
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