Conclusion/Rationale

Through many changes within our big idea and packaging feedback, we are confident that Crafties cookies will compete and take market share off Farmbake. As we are following the foodies movement, alongside other trends such as balance and craft, we believe that Crafties branding will target our hard-working, indulgent audience successfully and we are very happy with how the project has developed.

Promotion

Research Pictures

Final Promotion of our product

Packaging Final Templates

Colour Print tests....

Final Packaging Design

Design Developments 4

Design Developments 3

Bookwork sketching and thoughts (Throughout project)

Website Research Screenshots