BIG IDEA
These days people are a lot busier than they
were 30 years ago with longer work days to be able to pay for high housing
costs and many other expenses that have been on the rise because of the
recession. This is reflected in the huge increase in items such as smartphones,
made to make life easier through speed and access to a wealth of resources all in
one place. In the past in families it was normal for men to be out working while
the women stay home and look after the kids. These days women are working as
well as men and still coming home and looking after the kids and cooking and
cleaning. This is definitely influenced by the recession.
Women, mothers more specifically, are the
main targeted buyer of biscuits as most of the time they do the shopping for
the family. Mothers are extremely busy so to make life that little bit easier
our biscuit caters for health and indulgence. During the day the health element
will act to energise and provide brain food to keep you going at work. The
indulgence element will act as a treat for the end of the day, something to
enjoy after a hard day at work. The same applies for kids, they get to have an
indulgent biscuit that they will enjoy while still getting an element of health
that the parents would be pleased with.
PRODUCT
This idea has three main ways to approach it;
the two elements could be packaged in separate sides of the bag; they could be
joined together in the same biscuit as two distinct sides; or they could be
completely mixed into a single biscuit.
Two separate sides of the bag could be a good
idea although we worry that the indulgent side would be eaten and the healthy
side discarded as they are two separate biscuits.
The half and half biscuit would be a good
idea as it is pretty unlikely that someone would eat half a biscuit and throw
out the rest, maybe kids would be more likely to.
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