Perceptual Charts

Perceptual Charts

Chart 1.

•  Gaps within the mature/decadent area and an even larger one in healthy/youth
• May look into market position to be in the middle, a biscuit that is healthy and decadent while targeting a wide audience.

The reason we are looking into that area is because people are looking for a balance within their life, and giving them a healthy/decadent biscuit they wont feel like they are going either way.

Chart 2.

• Noticeable gap within the individual/special occasion and individual/everyday
• Also only one product dominating shared/special occasion

We will look into the area of product that targets both shared and the individual on a special occasions tension as there is a rather large gap in the market.