Sunday, 6 April 2014

Perceptual Charts

Perceptual Charts

Chart 1.


  •  Gaps within the mature/decadent area and an even larger one in healthy/youth
  • May look into market position to be in the middle, a biscuit that is healthy and decadent while targeting a wide audience.
The reason we are looking into that area is because people are looking for a balance within their life, and giving them a healthy/decadent biscuit they wont feel like they are going either way.

Chart 2.

  • Noticeable gap within the individual/special occasion and individual/everyday
  • Also only one product dominating shared/special occasion
We will look into the area of product that targets both shared and the individual on a special occasions tension as there is a rather large gap in the market.

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